Nutritionist, Wellness Content Creator

How I Can Help You

• Personalized Nutrition Plans: Tailored dietary advice for athletes, wellness enthusiasts looking to improve.
• Sports Nutrition Expertise: Optimise athletic performance tips on strategic nutrition.
• Youth Wellness Advocacy: Tips on developing healthy eating habits, psychology support & overcoming eating disorders.
• Community Wellness Initiatives: Collaborate with nonprofits to promote healthy eating in underserved populations.
• Public Workshops: Lead workshops on wellness topics, offering practical advice on nutrition & managing diet-related challenges.
• Bilingual Nutrition Consulting: Provide clear, accessible nutritional advice in both Mandarin and English to diverse communities.
• Career Guidance as Nutritionist: Holistic wellness career advice, including mental health, physical activity, and community involvement.
• Wellness Content Creation on TikTok: Trends & style guide on wellness contents that resonates with the audience.
• Product Development Insights: Offer quick help in setting nutritional targets for products, ensuring to meet health standards & consumer needs.
• Combating Misinformation: The internet is full of misleading diet trends and products, I can help debunk & evidence-based nutritional and product advice.

My Domains

Nutritionist | Nutrition Advice | Youth Wellness | Sports Nutrition | Product Development | Psychological Nutrition | Career Guidance | NGO | Community Engagement | Social Media | Content Creator | TikTok | Wellness Trends | Influencer Guide | KOL Guidance | Healthy Eating Lifestyle | Eating Disorders

A Bit About Me 

I'm Alicia, born and raised in Penang and currently living in Kuala Lumpur. I'm skilled in nutrition and content creation, and I have a diverse range of experiences in sales, marketing, digital entrepreneurship, and nutrition within specific sectors. 

I love animals, people, and enjoy networking and singing, which allows me to connect with others in meaningful ways.

• I was born and raised in Penang and attended a Convent school for both primary and secondary education.
• I picked up Mandarin in primary school and participated in Mandarin poetry recitation competitions.
• I was involved in choir, netball, and Girl Guides during my schooling days which connected me to multiple communities I still keep in touch with.
• My friends at school were high-achieving and ambitious, actively joining competitions to gain new skills and experiences for long term benefits of having diverse knowledge areas.
• My dad is a horse trainer in the racing industry, and my mom works in sales. I grew up witnessing the value of hard work through their careers and have been inspired to always give my 100%.
• I grew up around horses but was often kept away due to their aggressive nature and the adult environment of the racing scene which is unsuitable for under the age of 21.
• I learned the horse training career path starts from stable boy > manager > assistant trainer > trainer. 
• It's mainly sustainable in Selangor and Perak in Malaysia as many tracks have been disbanded by the government due to betting culture.
• I relocated to KL in 2018 to attend Sunway College, where I had a vibrant college experience with the social culture of the student community there.

Educational Journey

• I graduated from high school in 2017 and then ventured into A Levels But found it unsuitable due to the fully academic examination structure.
• I enrolled in the Monash University Foundation Year (MUFY) program, which offered a more diverse course structure focused on Nutrition and Wellness.
• I noticed that KL students are more laid-back compared to my friends from Penang from my personal experience.
• In 2020, I joined a Swiss non-profit organisation, Thoughts for Food, where I discovered my love for Nutrition.
• I enrolled in UCSI University, majoring in Nutrition and Wellness, where my subjects are Biology, Chemistry, Life Extension, Business Law, and Marketing.
• Prevention and reversal in nutrition are my focuses, which contrasts with the diagnostic approach in dietetics.

Skills and Interests

• I began creating content for ongoing trends during the covid lockdown with the spare time I had being at home, which gained a lot of traction and followers since trends support the algorithm’s favour. 
• As my followers grew, brands started reaching out to me to participate in their influencer marketing campaigns and eventually brand events once the lockdown had ended, which launched me even further in growing my platform with the added brand association recognition.
• Being an influencer / KOL has given me the network that benefits my nutrition profession being able to execute campaigns for healthier eating digitally and educate audiences on the importance of nutrition
• There’s a substantial difference between TikTok and Instagram’s algorithm, it is much easier to diversify your audience on TikTok because the algorithm places your on trend content onto the “for you page" of non-followers.
• Whereas I found that Instagram prefers categorised content shot aesthetically and focuses on reaching your existing followers rather than placing your content on the explore page as a micro influencer. 

Professional Experience

• Internships & Freelancing
  • PPR Companies: I joined PPR companies that approached messaging with a psychological perspective, like engaging children in growing their own veggies.
  • I worked as a sports nutritionist at the Royal Selangor Club for Under 19 & Under 21 teams.
  • My primary role is to help athletes leverage food and muscle-building strategies to enhance their training, even during Ramadan. 
  • By tracking metrics like weight and field time, I ensure each athlete is reaching their full potential.
  • I continued working part-time with the teams after completing my initial role, learning from nutritionists who have worked with top athletes like Lee Chong Wei. 
  • I also provided nutrition support for the velodrome cycling and judo teams, gaining diverse experience in sports nutrition.
  • I worked in a hospital setting as a Clinical Nutritionist which focused on promoting health causes and screenings.
  • My career is Nestle focused on the roles supporting Milo and RTD as a category nutritionist.
  • I set nutritional targets for products ensuring they met the health requirements in their ingredient formulations 
  • It was a corporate working environment and worked with NHW, Marketing, and Sales teams.
• Wave Clinic, Nutritionist
  • I have recently joined a rehabilitation program for youths with eating disorders.
  • My focus will be on improving their relationship with food and providing psychological assistance for mental health struggles.
  • The key objective of my role is to evaluate clients' nutritional needs, eating habits, and medical history to create tailored nutrition plans.
  • I design balanced, flexible meal plans that address both physical and psychological needs, ensuring adequate nutrient intake.
  • I educate clients about nutrition, body image, and the role of food in health, while addressing misconceptions and fears.
  • I track clients' progress through regular follow-ups, adjusting meal plans and strategies as needed to promote healthy eating behaviors.
  • I work closely with psychologists, therapists, doctors, and other professionals to ensure comprehensive care.
  • I provide a compassionate and non-judgmental environment, helping clients navigate challenges and develop a healthier relationship with food.
  • By using motivational interviewing, cognitive-behavioral techniques, and other methods, we can support behavior change and recovery.
  • I can help identify and manage any nutrient deficiencies or medical complications related to disordered eating.
  • I’m happy to lead group discussions or workshops on nutrition education, body positivity, and self-care practices.

Misinformation on Social Media of Nutrition 

• My career allows me to work flexibly with either products, such as those in pharmacy and supplementation, or directly with people, focusing on different age groups, communities, and specific areas of need. This versatility enables me to address both individual and broad-spectrum nutritional needs.
• I am passionate about using nutrition to positively impact lives, equipped with the resources necessary to enhance wellness. 
• As a Mandarin speaker, I am able to extend my reach and effectively communicate with a broader audience.
• One of the significant challenges I face is combating misinformation spread by influencers on social media, it requires constant vigilance and a commitment to providing accurate, evidence-based nutritional advice.
• For my nutrition consultations, I charge a standard fee of RM100 per hour, and I also offer flexible monthly fee models. 
• This structure allows clients to choose a payment plan that best fits their needs while receiving comprehensive nutritional guidance.

A Community Hero Since: September 18, 2024