Influencer Marketing Specialist, Networking Advisor

How I Can Help You

• Influencer Marketing: Advice on managing influencer campaigns, building relationships with KOLs, and coordinating brand partnerships.
• Social Media Strategy: Help with developing social media strategies, including content creation and audience engagement.
• Event Planning: Tips on organising events, drawing from experience in influencer marketing and social media management.
• Modelling & Content Creation: Tips on breaking into modelling, building a portfolio, and handling commercial shoots.
• Personal Branding: Help with building a personal brand on social media, focusing on content strategy and networking.
• Skincare & Beauty Advice: Guidance on skincare routines, especially for sensitive skin or environmental challenges.
• Academic Guidance: Insights on navigating different schooling systems, from local to international education.
• Customer Service Skills: Coaching on improving customer service and understanding client needs.
• Public Speaking & Presentation Skills: Guidance on developing confidence and effective communication for public speaking.
• People Skills: Tips on managing diverse personalities, reading body language, and improving interpersonal interactions.
• Networking Skills: Tips on building and leveraging a professional network, from personal connections to high-profile clients.
• Dating & Relationship Advice: Advice on adult dating, setting boundaries, and recognizing red flags.

My Domains

Online Marketing | Influencer Marketing | Career Advisory | Modelling Tips | Content Creation | Social Media | Creative Strategy | Marketing Ideas | Social Skills | People Skills | Networking Skill | Dating Advice | Motivation Tips | KOL Guidance | Personal Branding | Public Speaking | Business Development | Event Planning

A Bit About Me

Hi! I’m Sureena, your Community Manager. I’ve dipped my toes into many different sectors of the creative industry and have developed a network to give me an edge in navigating the ecosystem. 

If you’re looking to step into similar paths that I’ve walked or are already on your journey but need some reassurance, I’d love to help you learn the shortcuts based on my experiences.

• I was born and raised in Petaling Jaya (PJ) until college, growing up in SS3.
• I started my primary education at a government school but quickly moved to Sri Nobel (now known as Nobel International School) in Kelana Jaya until Primary 6 for UPSR as my parents were not happy with the education standard in the government school.
• Growing up, I was very focused on academics and enjoyed out-of-the-box learning like critical thinking classes. 
• My school was small but highly equipped with facilities such as an event hall, science labs, basketball courts, long jump/shotput fields, innovation centres, media rooms, and many others.
• With around 50 kids in kindergarten, 300 kids in primary and 150 in secondary during my attendance there, they encouraged all-rounder students,  emphasised character building and initiative-taking.
• At home, I picked up Malay quickly thanks to having an Indonesian nanny whom I taught some English to in exchange. 
• I was introduced to ballet at 5 and continued until I was 16 which taught me immense discipline and maintaining a healthy lifestyle.
• My parents were very involved in my education, and we had weekly progress checks with the teachers by parents having to sign off on homework submissions recorded daily in the student diary which will be assessed by the class teacher. It was a middle-upper class school, with most students from affluent families.

Educational Journey

• After primary school, I attended an international school, MAZ International, at Taman Paramount for my entire secondary school where I completed my IGCSEs. It was the first time I had peers of mixed ages and nationalities in my classes, as we were all assessed and ranked by academic performance, particularly for English.
• MAZ was initially a full Korean school years before I had enrolled but later integrated with a mix of international students from various backgrounds such as students from UAE, Maldives, Africa, India, Japan and many others. 
• I completed my secondary school education at MAZ, taking subjects like Mathematics, Science, ICT, World History, Geography, and more.
• I was part of the junior cheerleading team where I played a role in the routine choreography, as I continued with ballet. I also ran track (100m sprint, 4x100m and 4x400m)  as running was a key part of my stamina training for ballet. 
• Immediately after graduating school, I explored hairstyling at "A Cut Above," which was my aspiration since I was a child but had to discontinue due to severe auto-immune health issues. I still enjoy doing hair for friends and family as favours for them. 
• Later, I enrolled in a foundation course in Mass Communication at Curtin University (Miri, Sarawak), which was subsidised by the government. 
• Once I had completed my foundation course I had decided to take a gap year and step into the workforce to have the advantage of employment experience to boost my perspective in handling university assignments, which is when I had my first full time job as a stylist at Rent-A-Dress, KL for slightly over a year. I had learned an extensive amount of people skills and personality management from this job. 
• My journey took me back to university as I pursued a degree at the International University of Malaya-Wales (IUMW) in Professional Communications, however my final year and a half was during the pandemic lockdown and I did all my lessons virtually to the end, including my FYP Presentation which was a thesis on the Long-Term Impact of Covid-19 Lockdown on Children’s (below 12) Communication Skills along with a podcast including a counsellor and a kindergarten teacher discussing the matter based on their first hand experience. 

Skills and Interests

Beauty and Self Care

• Skincare Knowledge: Through my modelling experiences, I've become acutely aware of how heavy makeup can negatively affect the skin. This insight has driven me to delve into dermatology, where I research various skincare products and their ingredients to find what truly works. I’m particularly interested in understanding different skin types and how to cater to them, ensuring I not only look good but also maintain healthy skin. My goal is to share this knowledge with others, helping them navigate the often overwhelming beauty market.
• Personal Research: I regularly explore beauty trends, product reviews, and expert recommendations, which allows me to stay updated on the latest advancements in skincare. My focus isn’t just on aesthetics; I’m passionate about promoting practices that enhance overall skin health, such as proper hydration, sun protection, and the importance of a consistent skincare routine.

Health and Wellness

• Mental Health Awareness: I prioritise mental health by actively researching lifestyle changes that can support emotional well-being. Beyond traditional medication, I believe in the power of holistic approaches such as mindfulness and meditation. I practise these techniques daily, finding that they significantly enhance my mood and resilience against stress. I also explore diet modifications that can impact mental clarity and emotional balance, recognizing that what we consume can influence our mental health.
• Self-Discovery: I encourage others to engage in their own self-discovery journeys. Understanding oneself can lead to healthier relationships and improved self-esteem. I share my insights on the importance of being mindful about the company we keep, as it directly impacts our mental health and overall well-being. I promote the idea that everyone deserves to explore their identity and values, fostering a sense of empowerment and confidence.

Modelling and Content Creation

• Creative Pursuits: My passion for hairstyling and modelling provides a creative outlet where I can express myself through various looks and styles. I love experimenting with different hair colours, cuts, and makeup techniques, which not only fuels my creativity but also enriches my content creation. This hands-on experience allows me to showcase diverse beauty ideas and inspire others to experiment with their own looks.
• Content Creation: I actively manage my social media accounts, where I create engaging content that reflects my personal journey and interests. From beauty tutorials and skincare routines to lifestyle vlogs that capture my everyday experiences, I aim to connect with my audience authentically. My content not only highlights beauty tips but also addresses mental health and self-care practices, creating a holistic approach that resonates with many.

People and Networking

• Event Organisation: I excel in organising events, using my people skills to create meaningful experiences that bring communities together. Whether it's coordinating a charity event or a casual gathering, I enjoy the process of planning, executing, and ensuring everything runs smoothly. My attention to detail and ability to connect with diverse individuals enhance the success of the events I manage.
• Understanding Relationships: My experiences in people-oriented industries have given me valuable insights into adult dating dynamics. I often find myself guiding friends and peers through the complexities of modern relationships. By sharing my experiences and lessons learned from previous unhealthy relationships, I help others establish healthy boundaries and navigate their romantic lives with confidence.
• Building Community: Networking is a vital part of my personal and professional life. I actively engage with others to build a supportive community, where we can share advice, resources, and encouragement. I believe in the power of collaboration and mutual support, fostering connections that allow us to grow together. My aim is to create spaces where discussions around mental health, self-care, and personal growth can flourish.

Professional Experience

Stylist and Modelling

• Early Beginnings: I began my journey as a model and influencer content creator in 2018, initially collaborating with local bands for test shoots. These opportunities paved the way for various campaigns and helped me build a diverse portfolio on Instagram.
• Current Role: While my availability for shoots has decreased over time, I still engage in ad-hoc modelling projects. This selective approach allows me to maintain quality and focus on my other commitments.
• Styling Experience: My time at "Rent a Dress KL" as a senior stylist provided me with hands-on experience in managing client fittings. I learned to understand customer needs deeply and to provide an exceptional shopping experience, enhancing my skills in client relations and fashion curation.
• Networking: Through modelling, I’ve built a strong network, working with independent photographers and various brands in the fashion and beauty industry. This network has been invaluable for collaboration and growth.

Influencer Marketing and Management

• Campaign Coordination: At KOMACI, I gained extensive experience in influencer marketing, coordinating campaigns with KOLs (Key Opinion Leaders) and celebrities. I managed campaigns for notable clients like Connor’s Stout Porter, Traveloka, Rohto Mentholatum, Dove, McDonald's, and KFC.
• Building Relationships: I prioritise building genuine connections with influencers and celebrities. I’ve found that personal touches in communication lead to better collaboration and significantly improve the output of campaigns. This approach has helped me negotiate favourable deals and foster long-term partnerships.
• Event Campaigns: My role also involved managing exhibition-based campaigns, such as the One Piece Asia Tour RWG and The Minions Experience RWG. These projects required careful planning, creativity, and the ability to work under pressure, given the high-paced environments of nightlife outlets and major events.

Digital Marketing and Social Media

• Social Media Management: I managed social media accounts for nightlife outlets, where I honed my skills in content creation and audience engagement. My experience in this fast-paced environment taught me the importance of timely and relevant content to capture attention.
• Content Creation: I focus on creating visually appealing and engaging content that resonates with the target audience. This includes everything from photoshoots to event highlights, ensuring that the branding remains consistent and appealing.
• Strategic Campaigns: In managing digital marketing efforts, I emphasise leveraging social media platforms to maximise reach and engagement. I regularly analyse performance metrics to refine strategies and ensure the campaigns align with client objectives.

Strategic Planning and Proposals

• Creative Strategy Development: I enjoy creating strategic proposals that connect creative directions with suitable KOL profiles. This strategic planning is essential for bringing campaigns to life and ensuring they meet the intended goals.
• Proposal Handling: My experience includes drafting sales proposals that outline campaign objectives, target audiences, and expected outcomes. I focus on presenting clear and compelling reasons for brands to collaborate with us.
• Connecting Ideas: I thrive on connecting innovative ideas with practical execution plans, ensuring that each campaign not only looks great but also drives measurable results. My background in both styling and influencer marketing allows me to approach projects holistically.

Startup Co-founder

• Visionary Leadership: As a co-founder of LalaHero, I helped shape the company’s mission to connect opinion seekers with experienced individuals, ensuring a platform that emphasises practical and realistic advice and experience based mentorship.
• Community Engagement: I actively engage with and expand our community, fostering relationships with both seekers and Heroes to understand their needs and enhance our services.
• Strategic Development: I contribute to the strategic planning and growth of LalaHero, leveraging my background in networking skills, strategic planning and social media to build brand awareness and drive user engagement.

A Community Hero Since: 2024年9月25日