SEO Expert & Academic Scholar of Excellence

How I Can Help You 

• Academic Excellence & Scholarships Guide: Ways to excel in exams like SPM and securing scholarships.
• University Applications Advice: Tips on the application process for top universities on securing financial aid.
• Career Advice in Data Science & Finance: The roles of data science, actuarial science, and finance positions in companies.
• Data Science Insights: Training in data analysis, fraud detection, and essential skills for the banking and digital finance industry.
• Entrepreneurial Guidance: Tips for aspiring entrepreneurs in developing business plans and leveraging data analytics for success.
• Startup Insights: The unique challenges of working in a startup, especially in fintech industry.
• Financial Planning for Students: Advice on managing finances effectively while studying abroad, including budgeting tips.
• Living in London: Practical tips on commuting, living, and adjusting to life in the city.
• Cross-Cultural Adaptation in UK & Malaysia: Guidance on adapting to new cultures.
• Digital Marketing & SEO: Quick help with implementing effective digital marketing and SEO strategies to attract the right audience.

My Domains

SEO Strategy | Data Science | Data Analytics | Fraud Detection | Website Development | Online Marketing | Academic Guidance | Scholarship Tips | University Applications | Career Advice | Actuarial Science | London | United Kingdom | Entrepreneur 

A Bit About Me 

We learn most effectively from those who are a bit further along in their journey than we are - just enough that it’s neither too simple and dull, nor too challenging and discouraging.

While I may not have all the answers, I’m always happy to share what I’ve learned through my own experiences.

• I was born and raised in Johor Bahru, Pasir Gudang, with four younger siblings.
• I attended SJKC Chien Chi and SMK Dato Penggawa Timur.
• Growing up near the EDL highway, I experienced a city lifestyle just 10 minutes from Woodlands, Singapore. The area is becoming more expensive due to Singaporean expats living here.
• My typical Asian family emphasised education and health.
• I received a Bursary Scholarship after scoring 9 A+ in SPM in 2013.
• The difference between Scholarships and Bursary is that, the Scholarships are non-repayable awards given to recognize the high level of excellence a student has achieved in his/her studies.
• Bursaries are non-repayable awards allocated on the basis of financial need and without undue emphasis on academic standing.

Educational Journey

Bursary Scholarship 

• This non-racial quota scholarship by the Ministry of Education is for non-bumiputra citizens who achieve at least 9 A+ in SPM.
• From 2014 to 2016, I pursued Cambridge A Levels.
• I was informed that if I was accepted into a top 20 ranked university (typically in the US/UK) with a strong pre-university performance, the scholarship might cover degree tuition as well.
• The scholarship provides RM430 monthly allowances and covers living accommodations directly with the institution.

London School of Economics (LSE)

• I pursued Actuarial Science at LSE.
• LSE offers financial aid to underprivileged international students, considering Malaysians as from third-world developing countries.
• The academic environment at LSE is highly career-focused and competitive.
• Students participate in Spring Internships during semester breaks to enhance their CVs.
• I gained mind-opening experiences through interactions with individuals from diverse backgrounds.
• I worked part-time at the student hall during online lectures, as student halls were used as hotels during semester breaks.
• I developed communication skills and learned how to navigate around London.

Professional Experience

Lloyds Banking Group

• I worked for two years post-graduation, with only eight months in-office before the COVID lockdown prompted remote work.
• During my first year, I was rotated in Edinburgh, handling analysis and management roles in work pensions.
• In my second year, I focused on investment fund analysis.
• My third year, I worked as a junior data scientist and insurance, fraud, and technical data analyst.
• I noticed the work culture was different from Malaysia, with more cushioned communication styles.
• One thing I loved and appreciated the most about London was their punctual public transportation system.
• The weather in London was often dull, making me miss the Sun occasionally.
• Many Malaysians continued working in London unless bound by scholarship obligations or family ties.

Returning to Malaysia, MoneyLion

• I joined MoneyLion, a US-based digital bank, to experience startup culture as a data scientist for one year.
• The product features small loans catering to the USA’s paycheck-to-paycheck culture, with deductions at the following deposit transaction.
• Data scientists are typically assigned to product or fraud departments.
• The role involved identifying ad hoc fraudsters and halting their transactions by recognizing patterns and targeted areas.
• After mass layoffs due to US tax cuts, I began pursuing my own business.

Entrepreneurial Venture in Digital Marketing

• I started setting up websites for local Malaysian businesses and utilised my data analyst background to delve into SEO.
• Using WordPress, I coded for clients, which required comprehensive planning, as changes post-launch are tedious.
• For eCommerce, I used Shopify, though most clients were service-based.
• SEO services identify keywords that place pages on the first page of search results.
• I adjusted to business goals like leads, conversion, and traffic.
• I conducted research and testing to identify hard and soft keywords.

A Community Hero Since: October 7, 2024